DEMO 2021: Meet the judges of DPW’s global pitch competition

DEMO brings together the most disruptive startups that will have the greatest impact and ROI on procurement’s digital transformation.

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Every year, we invite an experienced team of entrepreneurs, investors and industry leaders to help judge DEMO. The judges will query participants on their pitches across our five categories and choose the DEMO 2021 champions.

Our judging panel this year includes business leaders who’ve grown startups into global businesses, active investors and procurement professionals.

If you’re interested in applying, the application form can be found here – it only takes a short time to complete!

DEMO 2021: Meet the Judges

Martina Buchhauser
Advisory Board Member & Former CPO Volvo Cars

Martina is a global leader of the automotive industry and is passionate about the transformation to electrification and a responsible and CO2-reduced business. She has held various executive positions in global procurement at General Motors, MAN, BMW and until recently was the CPO of Volvo Cars and member of the management board.

Noah Eisner
Founder Coupa Software & CEO Seed to Scale Advisors

Noah co-founded Coupa Software, an industry leader in spend management software, and was an executive at Oracle and Amazon Web Services. Noah has since become an advisor to a number of young B2B startups on go-to-market, product and financial strategies.

Stephany Lapierre
CEO & Founder

Stephany Lapierre is a highly coveted supply chain thought leader, and one of the most influential minds in emerging data technologies. She has been recognized as one of the Top 100 Most Influential Women in Supply Chain, and her company, Tealbook, has both been named a Top 50 company to watch by Spend Matters and won the Cool Vendor Award by Gartner.

Dr. Tanja Emmerling
High-Tech Gründerfonds

Dr. Tanja Emmerling leads HTGF’s Berlin office. She has been active as an investment manager in the digital tech area of the fund since 2014 and is very interested in topics such as AI, IoT, Mobility & Logistics, IT-Security, Blockchain and SaaS. She is also active as a start-up mentor and is committed to strengthen the role of female investors in these areas. Before joining HTGF, she worked for more than six years in a media company and was responsible as Head of New Ventures for incubations in B2B.

Jacob Gorm Larsen
Head of Digital Procurement

As head of digital procurement Jacob is responsible for executing the digital transformation of procurement processes in Maersk. He is also the author of the book called “A Practical guide to e-auctions for Procurement” which helps practitioners getting adoption of e-auctions.

Will Sheldon

Will Sheldon joined Accel in 2020 and focuses on software, cybersecurity, and fintech companies. Will helped lead Accel's investments and ongoing work in Genesis, Taxdoo, Databand and Melio. Prior to Accel, Will was with Summit Partners, where he invested in software companies including Darktrace, Immersive Labs, Siteimprove and Syncron. He started his career as a software equity research analyst at UBS.

Miriam Hartmann
Global Supplier Management Lead

Miriam is leading Roche’s Strategic Supplier Management team, where she is responsible for managing the partnerships and driving improvement and innovation initiatives with Roche’s most strategic suppliers. Passionate for driving innovation and creative thinking, she is also teaching Design Thinking at the University of Applied Sciences Graubünden.

Harald Enz
Managing Partner

As Managing Partner of h&z Harald is responsible for the company`s procurement related consulting services. Harald advises clients on large scale procurement transformation programs in a variety of industries.

Mark Perera
CEO & Founder

As the founder and CEO of Vizibl, Mark is helping companies leverage their supplier ecosystems to deliver innovation and sustainable growth. Prior to Vizibl he founded Procurement Leaders, the world’s largest procurement network. Passionate about procurement’s potential to drive positive change in the world, he is in the process of writing a book on the topic: Procurement With Purpose.

Mathias Haniel

Mathias drives Lakestar’s deal flow by sourcing and assessing potential investment targets. He is based in the Berlin office and looks out for the newest developments and upcoming category leaders. Mathias is closely involved in a number of our portfolio companies and is in constant strategic dialogue to develop them.

Kyran Schmidt

Kyran is an Associate at Seedcamp, Europe's seed fund. Now on its fifth fund, Seedcamp has invested in over 360 companies since launch in 2007 and includes billion-dollar plus valued startups Transferwise, Hopin, Revolut and Ui Path within its portfolio. Kyran joined Seedcamp in 2016.

Caroline Loeffen
Challenge Lead ScoutLab

As the Challenge Lead of DPW's ScoutLab program, Caroline supports procurement organizations with the scouting of tech solutions and executing collaborative innovation opportunities with pioneering startups and scale-ups. She also advises clients on strategic challenges to create future-proof organizations.


DPW is the global innovation and mission-based ecosystem for digital procurement. We are driven by our purpose: To unlock the true power of procurement through excellence in digital.
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